SlideShare a Scribd company logo
1 of 7
five stats on using social media for
b2b lead generation
FROM: 2015 B2B LEAD GEN REPORT
pinpoint market research
and anderson jones pr
Anderson Jones PRpinpoint market research
93% of the B2B buying process
begins with an internet search
A robust social and digital footprint lets leads find you
Anderson Jones PRpinpoint market research
social media
conversations
increase the
speed of
closing by
20%
Anderson Jones PRpinpoint market research
B2B companies
generate
3 times
more leads
through
social media
than traditional
channels
Anderson Jones PRpinpoint market research
79% of the B2B c-suite finds their
content through blogs
a single source of knowledge gets you noticed
Anderson Jones PRpinpoint market research
64% of B2B
marketers have
generated leads
via LinkedIn,
49% through
Facebook and
36% through
Twitter
Anderson Jones PRpinpoint market research
if you are
ready to make
it rain… let us
show you how
Statistics from the 2015 B2B LEAD GEN REPORT
developed by Pinpoint Market Research and
Anderson Jones PR.
Survey of 2,300 B2B marketers in the U.S.
841 SMBs; 1,112 mid-sized; 347 enterprise.
Industries include: consulting services, supply chain
software and management, information technology
software, healthcare software and communications
solutions, voice over ip solutions companies, web
development companies, continuous improvement
consultancies and automotive, healthcare, aerospace
health and safety solutions.
For more information, visit:
www.pinpointmarketresearch.com
www.andersonjonespr.com
Anderson Jones PRpinpoint market research

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5 Stats Social Media B2B Lead Gen

  • 1. five stats on using social media for b2b lead generation FROM: 2015 B2B LEAD GEN REPORT pinpoint market research and anderson jones pr Anderson Jones PRpinpoint market research
  • 2. 93% of the B2B buying process begins with an internet search A robust social and digital footprint lets leads find you Anderson Jones PRpinpoint market research
  • 3. social media conversations increase the speed of closing by 20% Anderson Jones PRpinpoint market research
  • 4. B2B companies generate 3 times more leads through social media than traditional channels Anderson Jones PRpinpoint market research
  • 5. 79% of the B2B c-suite finds their content through blogs a single source of knowledge gets you noticed Anderson Jones PRpinpoint market research
  • 6. 64% of B2B marketers have generated leads via LinkedIn, 49% through Facebook and 36% through Twitter Anderson Jones PRpinpoint market research
  • 7. if you are ready to make it rain… let us show you how Statistics from the 2015 B2B LEAD GEN REPORT developed by Pinpoint Market Research and Anderson Jones PR. Survey of 2,300 B2B marketers in the U.S. 841 SMBs; 1,112 mid-sized; 347 enterprise. Industries include: consulting services, supply chain software and management, information technology software, healthcare software and communications solutions, voice over ip solutions companies, web development companies, continuous improvement consultancies and automotive, healthcare, aerospace health and safety solutions. For more information, visit: www.pinpointmarketresearch.com www.andersonjonespr.com Anderson Jones PRpinpoint market research